Ponduru Khadi is a Charkha khadi. Few countries have used fabric as a tool to achieve freedom. And that’s the reason why nearly seven decades after India gained its hard-won independence, khadi continues to inspire and amaze people around the globe.
A fabric that embodies a worldview of the past as well as of the future, khadi is a symbol of Indian textile heritage.
Gandhi didn’t just revive India’s flagging Khadi industry, he made the humble hand-spun fabric the symbol of all things swadeshi. When he encouraged people across India to boycott British-made clothes, spin their own yarn and wear khadi, he was encouraging them to rediscover their pride in their heritage while lending their support to their rural brethren. “If we have the ‘khadi spirit’ in us, we would surround ourselves with simplicity in every walk of life.”
While the eco-friendly fabric was already known for its rugged texture and comfortable feel, its new-age reinterpretation as a modern yet quintessentially Indian textile has made it very appealing to the millennium generation.
A soul or a story in what they wear, a strong Indian identity, aesthetics and a conscience. The colour and textures of khadi are such that it becomes an inspirational fabric. Also, khadi is the most natural, organic fabric. Ideal for Indian weather conditions, it keeps the wearer cool in summers and warm